Friday, February 3, 2017

"Adweek" : How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight – Adweek

UPDATE: Here's the final ad:Does a single Super Bowl spot have the power to turn around a brand's fortunes? Does a single Super Bowl spot have the power to turn around a brand's fortunes? Bud says this is bigger than just the Super Bowl. PHOTOGRAPHY BY TIM BLACK"The Super Bowl is a blessing and a curse," says Scott Hayes, global creative director for Budweiser at Anomaly. It will undoubtedly go down as one of the most epic, moving and memorable ads in Budweiser's long and storied history of Super Bowl spots.


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Budweiser Super Bowl spot highlights founder's 'American Dream'


Budweiser Super Bowl spot highlights founder's 'American Dream'
"This story celebrates Adolphus Busch's American dream and the bold vision to brew the best beer in the world," Budweiser fifth-generation master brewer Peter Kraemer said. He lived the American dream and his perseverance, hard work and unwavering commitment to quality laid the foundation for the success of Budweiser and this great company." NEW YORK — Budweiser this week shared its minute-long ad that will air during Super Bowl LI on Feb. 5, marking its 28th year as the big game's exclusive beer category advertiser. The cinematic commercial, "Born the Hard Way," tells the story of Budweiser's beginnings in the mid-1800s. "It's an honor to follow in his footsteps in the beer business.




Budweiser is accidentally political in Super Bowl ad


Budweiser is accidentally political in Super Bowl ad
NEW YORK (CNN) - All-American beer company Budweiser is famous for classic, tear-jerking Super Bowl commercials with golden retrievers and Clydesdales. {"author_name":"budweiser","provider_url":"https://www.youtube.com/","version":"1.0","title":"Budweiser 2017 Super Bowl Commercial | "Born The Hard Way"","thumbnail_url":"https://i.ytimg.com/vi/HtBZvl7dIu4/hqdefault.jpg","width":480,"height":270,"html":"lt;iframe width=\" 480\" height=\"270\" src=\"https://www.youtube.com/embed/HtBZvl7dIu4?feature=oembed\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"gt;lt;/iframegt;","url":"https://www.youtube.com/watch?v=HtBZvl7dIu4","author_url":"https://www.youtube.com/user/budweiser","type":"video","thumbnail_height":360,"provider_name":"YouTube","thumbnail_width":480} Budweiser stressed that the commercial focuses on the universal story of the immigrant. Eventually, he arrives in St. Louis, Missouri, where he would meet Eberhard Anheuser and go on to create the brewing giant. The advertisement comes as the nation witnesses widespread protests over President Donald Trump's controversial immigration ban, but Budweiser insists that the coincidental timing is just that -- a coincidence.


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